Brand Dubai unveils special mural at the DIFC Gate as part of #ZayedAndRashid campaign

Government of Dubai Media Office – 6 November 2024: Brand Dubai, the creative arm of the Government of Dubai Media Office, has unveiled a mural at the Dubai International Financial Centre (DIFC) Gate to honour the visionary legacy of the UAE's founding fathers, Sheikh Zayed bin Sultan Al Nahyan and Sheikh Rashid bin Saeed Al Maktoum. The artwork, part of the #ZayedAndRashid campaign to celebrate national occasions, captures the patriotic sentiment amongst the public as they celebrate another momentous year of nationhood. Coinciding with Flag Day and Eid Al Etihad, the #ZayedAndRashid campaign marks a period of national celebration across the UAE.

The tribute, in the form of a towering 50-metre portrait of the two leaders, depicts them against the backdrop of the modern UAE they envisioned when the country was still in its formative years. The portrait features images originally captured by photographer Ramesh Shukla, who was deeply inspired by Sheikh Zayed and Sheikh Rashid and their vision for the young nation. Shukla’s iconic pictures of UAE leaders, highlighting their profound legacy, also document the country’s remarkable transformation over half a century while celebrating its history and heritage.

The backdrop for the mural was designed by Maitha Demithan who specialises in a novel technique that blends key aspects of art and photography to render striking three-dimensional imagery on a two-dimensional plane. Demithan has previously exhibited her work in Dubai, Abu Dhabi, Venice, London, Paris, and Korea, including at Abu Dhabi Art (2011), Art Dubai (2012–14), and Gyeonggi Museum of Modern Art in Korea (2012).

Shaima Al Suwaidi, Director of Brand Dubai, said: “The DIFC mural symbolises the oneness of purpose that has epitomised the UAE’s nation-building effort from the very outset. All around the country, the sense of occasion is simply unmistakable, with cultural showcases and spontaneous festivities marking the occasion as the nation celebrates Eid Al Etihad and Flag Day. The DIFC portrait highlights the visionary leaders and their enduring values that will continue to inspire our younger generations far into the future.”

Speaking on the occasion, Saleh Al Akrabi, Chief Real Estate Officer, DIFC Investments Ltd, said: “DIFC is delighted to be working with Brand Dubai to celebrate the achievements of the UAE’s leadership and founding-fathers through this UAE Flag Day installation on the beautiful Gate building. Our leaders are our role models in work, innovation and patriotism. DIFC would not be among the world’s leading global financial centres without the vision of our leadership.”